8/9/12

Atlanta REBBL Launch

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On Monday, Not For Sale had a launch party for their new business venture, REBBL, here in Atlanta. My mum and I got to go and it was fantastic! It was held at the Matchstic office downtown in a beautiful building. Exposed brick, skylights, and windows all over…I was in heaven.
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As part of the launch, the Not For Sale team presented the product as well as the process that they’ve gone through in order to make it a reality. At the end, everyone got to sample some of the first bottles of REBBL outside of California. How exciting! The first flavor that they’ve created is Hibiscus Mint and it’s super tasty and refreshing! While REBBL was created in order to provide jobs in the Peruvian Amazon, the goal was also to make a high quality product that people would want to buy because they enjoy it, not just because the money is going to a good cause. They definitely succeeded!
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At first sip, the most recognizable taste is that of peppermint and spearmint. The herbal tea flavor that comes next is a combination of mate and guayusa, herbal teas widely used throughout South America that contain a stimulant similar to caffeine minus the jittery aftereffect. The combination of these herbal teas with maca root, cat’s claw, and a handful of other ingredients provides a huge boost of vitamins and antioxidants. What Not For Sale has come up with really is ‘A True Tonic’ and I can’t wait until it’s actually in stores!
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This awesome quote is painted on the wall of the Matchstic office, right next to a wall with a giant picture of the Cowardly Lion on it. Loved it!
   IMG_6873 It’s so exciting and inspiring to see this project coming to fruition. The campaign to raise funding for REBBL has been extended until the end of the month and more launch parties are going to be held all across the country. Click here to learn more about the project and to find out how you can get your hands on one of the first four-packs of REBBL!

Steph

3 comments:

  1. I love your description of REBBL's taste! You are spot on. I think it has a great taste, you described it well. Thank you for posting on the Atlanta Launch and helping others get involved with REBBL. It's amazing how much good can come from a simple product.

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  2. the ingredients sound interesting, but the pictures make it look fantastic :)

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  3. Wow, what a cool event! I love that you had theme cookies, and that tea looks really good too! Love that quote from the Cowardly Lion as well.

    Also...I love your blog, so I give you the Liebster award! Check out my blog for more details!

    perfectly priya

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